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9787302056218 e-commerce and tutorial Chenke He(Chinese Edition)


ISBN 10: 7302056218 / ISBN 13: 9787302056218
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-12-01 Publisher: Tsinghua University Press title: e-commerce and tutorials Original Price: $ 30 Author: Chen Kehe Press: Tsinghua University Press Publication Date :2004-12-01ISBN: 9787302056218 Words: Page: Revision: Version 1 Format: Folio: 16 open commodity identification: J2A Editor's Choice book proceed from the point of view of marketing management. combined with a large number of cases. about the basics of e-commerce and its application. The main contents include: basic knowledge of the concept. connotation. essence and characteristics of the e-commerce; international background of electronic commerce. the process of development and e-commerce development in China; impact of e-commerce of all walks of life. of e-commerce in China existing problems and countermeasures; e-commerce technology. payment and legal environment; application of e-commerce mode. such as B to B. B to C. C to C. B & C to C. as well as e-commerce in foreign trade field; enterprise to an Internet-based network marketing. The characteristics of this book is to introduce the basics of e-commerce and theory at the same time. combined with the specific case. focusing on the application of e-commerce. The book can be used as the institutions of higher learning on undergraduate and specialist raw materials. but also stay as a provider for businesses and people from all walks of life interested in e-commerce reference book. Abstract no connotation of an e-commerce concept of Contents Contents Chapter 1 E-commerce Overview 1.1 definition of e-commerce 1.2 The essence of e-commerce and e-commerce features of 1.3 to 2.1 electronic review to thinking questions Chapter 2 generation of e-commerce and the development process The background of the business generated by the process of development of e-commerce 2.2 2.3 China's e-commerce development 3.1 3.2 e-commerce development in China the problems of the impact of e-commerce and Countermeasures Review Questions 2 electronic refresher thinking questions in Chapter 3. the e-commerce on the society The technical standard review of the technical basis of Chapter 4 of the basic environment for business e-commerce 4.1 international Internet 4.2EDI of Technology 4.3 Network Security 4.4 e-commerce Thinking questions Chapter 5 e-money and payment systems 5.1 5.2 electronic payment system of electronic money 5.3 Security of electronic money 6.5 network service provider laws of copyright issues in the protection of 6.4 e-commerce issues and solutions refresher thinking questions on e-commerce domain name of the legal environment 6.1 6.3 6.2 e-commerce transactions contract dispute and resolve legal issues of the interests of consumers jurisdiction and law applicable to e-commerce disputes of the the responsibility 6.6 e-commerce tax issues 6.7 6.8 e-commerce in the crime and security review to think about three questions on Chapter 7 of the application of e-commerce businesses and consumers (BtoC) between the e-commerce Review of the the 7.3 our online * status and processes 7.5BtoC the development 7.4BtoC e-commerce e-commerce mode of 7.1BtoC the development of e-commerce model the inevitability and the possibility 7.2BtoC marketing environment Chapter 8 Questions business to business (BtoB) review the most important mode of e-commerce e-commerce 8.1BtoB e-commerce development 8.2BtoB the process 8.3BtoB e-commerce mode 8.4BtoB e-commerce and the development should pay attention to the problem of online Government thinking questions on e-government 9.1 9.2 wall value Thinking Question 4 of Chapter 10 of the e-commerce and international trade. e-commerce and international trade 10.1 Overview of international e-commerce in China's foreign trade development and application review 10.2EDI thinking questions Chapter 11 import and export business electronic Services 9.3 Electronic Community Review In. N° de ref. de la librería FS008375

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Título: 9787302056218 e-commerce and tutorial Chenke...

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