营销渠道管理（第三版） - Tapa blanda

Marketing Channel Management (Third Edition)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2018-09-01 Pages: 388 Publisher: Peking University Press Marketing Channel Management (Second Edition) was selected as the Twelfth Five-Year national planning textbook. Since its publication in 2012. it has been printed 8 times. with a cumulative sales of nearly 30.000 copies. and has won numerous awards in advanced textbooks. This book introduces the basic concepts and basic theories of marketing channels. discusses marketing. Nº de ref. del artículo: NK010509

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