消费者行为分析与实务（第五版）（新编21世纪高等职业教育精品教材·市场营销系列；“十四五”职业教育国家规划教材 经全国职业教育教材审定委员会审定） - Tapa blanda

Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks · Marketing Series)(Chinese Edition)

paperback. Condición: New. Paperback. Pub Date: 2023-01 Pages: 251 Language: Chinese Publisher: China Renmin University Press The compilation of this textbook is basically based on the main line of the consumer purchase decision-making process and its internal and external influencing factors. The main contents include consumer purchase decisions. consumer psychological activities. consumer needs and motivations. consumer personality. self-concept and lifestyle. social environment and consumer behavior. products. price. Nº de ref. del artículo: DQ046369

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