营销渠道决策与管理 第4版 王俊杰 吕一林 新编21世纪市场营销系列教材第四版 中国人民大学出版社 - Tapa blanda

Marketing Channel Decision-making and Management (4th Edition) (Newly compiled 21st Century Marketing Series Textbook; National Planning Textbook for General Higher Education in the 11th Five-Year Plan(Chinese Edition)

paperback. Condición: New. Paperback.Pub Date:2022-08 Pages:296 Language:Chinese Publisher:China Renmin University Press This book explains marketing theory based on local marketing channel practice and constructs a systematic marketing channel knowledge system. Starting from the introduction of the concept of marketing channel. clarifying the correct marketing channel concept. and comprehensively analyzing the marketing channel strategy and management of enterprises. The 4th edition has been substantially updated. exp. Nº de ref. del artículo: DQ046373

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