广告原理与实务（21世纪高职高专规划教材·市场营销系列） - Tapa blanda

Advertising Principles and practices (21st century High vocational and professional planning materials. marketing series)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2017-09-01 Pages: $number Publisher: Chinese People's University Press this book from the marketing major students grasp the needs of advertising theory knowledge and practical skills. according to the advertising planning process. based on the necessary theoretical groundwork. Emphasizing the mastery of students ' practical skills. The main content of this book is divided into advertising principles and advertising practice part. Advertising principle Pa. Nº de ref. del artículo: DP019823

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