社会化媒体营销(工商管理经典译丛 市场营销系列) 特蕾西·塔腾 迈克尔·所罗门 中国人民大学出版社 - Tapa blanda

Social Media Marketing (BBA Classic Renditions Marketing Series)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Pub Date: 2014-11-01 Pages: 308 Publisher: China Renmin University Press book marketing through a variety of complex phenomena to clarify the nature of social media marketing in order to build a theoretical system of Social Media Marketing: Article Part I introduces the basic theory of social media marketing. including social media concepts. features. content of corporate social media strategy plan. characteristics of social behavior of consumers and digital communities. Part. Nº de ref. del artículo: CQ076526

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