教育部经济管理类主干课程教材:营销思想史 - Tapa blanda

Ministry of Education. Economics and Management Main Course materials: the history of marketing thought

paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback Pages Number: 526 marketing history of ideas is the generation of marketing ideas and doctrine development and changes in the history of science. is an important branch of basic marketing. History of marketing thought as the research object to the marketing ideas or marketing theory itself. specializing in the marketing point of view of the representative of the various historical periods. marketing ideas and marketing theory and its background of the development and impact on future generations. the share of the historical status. and between the various characters. each school inherited. replacement. opposite relationship. The depth and breadth of the discipline history of ideas is a measure of the maturity of a subject is an important indicator. Book as the first devoted to marketing the history of ideas. materials. and innovative and groundbreaking significance. The content structure is divided into three: the historical development school of thought. thematic evolution of articles. The context of the book in accordance with the development of marketing thought. four historical stages of the development of marketing thought. the nine major schools of thought. and four representative topics were described in detail.Four Satisfaction guaranteed,or money back. Nº de ref. del artículo: N90089

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