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Modern Marketing Science (General Management series of textbooks)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Pages Number: 325 Publisher: People's University of Pub. Date :2011-6-1. Modern marketing science. rich in content. Describes the marketing and marketing. marketing and sales concept and the role of market characteristics and practical skills involved in every aspect of the selling process. detailed. practical way. Book is practical. With a large number of cases illustrate the theoretical content. Most chapters are designed for analysis of case questions and exercises to impr. Nº de ref. del artículo: L64756

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