心理学家的营销术:如何操控消费者的潜意识、思维过程和购买决定 [英]戴维·刘易斯(David Lew - Tapa blanda

The Brain Sell: When Science Meets Shopping(Chinese Edition)

paperback. Condición: New. Pub Date: 2015-03-01 Pages: 267 Publisher: Guangdong People's Publishing House each amazing marketing details are hidden behind a temptation to God psychologist. Why shop bright blue light can evoke a strong desire to purchase? Why romance with the aroma of chocolate is more popular? Why in the checkout. the phone is always no network signal? Like reading a book. like how to read and think consumers want? How to research brain functioning mechanism effectively used in advertising. marketing a. Nº de ref. del artículo: CS011362

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