化妆品营销原理与实务(何平月) - Tapa blanda

Cosmetics Marketing Principles and Practices (He Ping months)(Chinese Edition)

paperback. Condición: New. Paperback. Pub Date: 2015-5-1 Pages: 263 Publisher: Chemical Industry Press book analyzes the cosmetics market. cosmetics marketing environment. psychological and behavioral characteristics of cosmetic consumer point of view. to guide conduct cosmetic cosmetics companies how to develop marketing strategies Status: market segmentation. target market and market positioning; the same time. guide the cosmetics business managers how to develop their own product strategy. pricing strategy. channel . Nº de ref. del artículo: CS047594

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