正版：消费者行为学 9787115563279 人民邮电出版社 白玉苓 - Tapa blanda

Consumer Behavior(Chinese Edition)

paperback. Condición: New. Paperback. Pub Date: 2021-06-01 Pages: 228 Language: Chinese Publisher: Peoples Posts and Telecommunications Publishing House This book is compiled with the idea of ??theory + case + practice. comprehensively and systematically studying the phenomenon of consumer behavior and its Laws. including the impact of consumer perception. perception. temperament. personality. self-concept. lifestyle and other psychological factors on consumer behavior; income. culture. subculture. customs. popularity. Nº de ref. del artículo: NV012635

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