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Consumer behavior analysis(Chinese Edition)

paperback. Condición: New. Paperback. Pub Date: 2020-09-01 Pages: 242 Language: Chinese Publisher: Peoples Posts and Telecommunications Publishing House. The theory and case of this book complement each other. It introduces various knowledge of consumer behavior analysis in detail. including: consumer behavior. consumer Needs and motivations. consumers psychological activities. consumers personalities. self-concepts and lifestyles. consumer groups. external environment. products. marketing strategies. consumer purchasi. Nº de ref. del artículo: NS010807

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