消费者渠道扩展与选择行为研究（人邮普华出品） - Tapa blanda

Consumer Channel Research Extension and choice behavior(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2015-1-1 Pages: 220 Publisher: Fusion People Post Press physical channels and electronic channels has become a trend in modern business development. With the rapid development of e-commerce. mobile commerce and other emerging electronic marketing channels. as well as the increasingly diverse needs of consumers. more and more enterprises begin to traditional multi-channel marketing transformation from a single-channel marketing. by two or more channels to . Nº de ref. del artículo: CR025432

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