品牌双螺旋：数智时代创建“真品牌”的新方法论 - Tapa blanda

Brand Double Helix: A New Methodology for Creating True Brands in the Digital Age(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2024-01 Pages: 202 Publisher: China Machinery Press As digital marketing continues to advance. a question that was difficult to imagine in the traditional marketing era has been raised: Is brand still important? The question that follows is. in the new consumer era. when the business environment is undergoing disruptive changes. what is the difference between branding (advertising. bringing goods. and positioning) and building a brand? What has changed ab. Nº de ref. del artículo: DQ045896

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