Customers Perception towards E-CRM: A Comparative study of SBI and ICICI banks - Tapa blanda

ABDUL KHADER P, RASEEM

 
9786203930122: Customers Perception towards E-CRM: A Comparative study of SBI and ICICI banks

Sinopsis

This book helps to familiarise the various E-CRM services that is provided by the banks to their customers and to check at what extent the customers were aware about E-CRM services provided by the banks. Through E-CRM adoption it helps the banks to serve their customers from anywhere at any time. This book also focuses on the perception of customers towards the E-CRM and whether the bank is successful in customer retention and loyalty measures through E-CRM? Did it help the bank to make their customers more loyal?

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