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Consumer Behavior: An Insight - Tapa blanda

Amanpreet, Dr.; Kapil, Rajinder

 
9786203199727: Consumer Behavior: An Insight

Sinopsis

This is the second research volume entitled "Consumer Behavior: An Insight" by Dr. Amanpreet and Dr. Rajinder Kumar Kapil. The present volume has latest concepts of consumer behavior which includes the impact of corona on marketing, social media concept, cultural manifestation and so on. This book will be helpful for the researchers to take references for their research along the various chapters included in the book provides suggestions and recommendations

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