Sinopsis
Competition among cities in world is rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city.
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The Effects of City Brand Image on City Brand Recognition and Loyalty
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LAP LAMBERT Academic Publishing Jun 2018, 2018
ISBN 10: 6139850622
ISBN 13: 9786139850624
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Competition among cities in world is rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. 52 pp. Englisch. Nº de ref. del artículo: 9786139850624
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The Effects of City Brand Image on City Brand Recognition and Loyalty
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ISBN 13: 9786139850624
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The Effects of City Brand Image on City Brand Recognition and Loyalty
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ISBN 13: 9786139850624
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The Effects of City Brand Image on City Brand Recognition and Loyalty
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LAP Lambert Academic Publishing, 2018
ISBN 10: 6139850622
ISBN 13: 9786139850624
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The Effects of City Brand Image on City Brand Recognition and Loyalty
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LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6139850622
ISBN 13: 9786139850624
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The Effects of City Brand Image on City Brand Recognition and Loyalty
Publicado por
LAP LAMBERT Academic Publishing Jun 2018, 2018
ISBN 10: 6139850622
ISBN 13: 9786139850624
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
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Taschenbuch. Condición: Neu. Neuware -Competition among cities in world is rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch. Nº de ref. del artículo: 9786139850624
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The Effects of City Brand Image on City Brand Recognition and Loyalty
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LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6139850622
ISBN 13: 9786139850624
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Competition among cities in world is rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Nº de ref. del artículo: 9786139850624
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The Effects of City Brand Image on City Brand Recognition and Loyalty
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LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6139850622
ISBN 13: 9786139850624
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Taschenbuch. Condición: Neu. The Effects of City Brand Image on City Brand Recognition and Loyalty | Do-Heon Kim | Taschenbuch | 52 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786139850624 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Nº de ref. del artículo: 113989104
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