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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Publicado por
LAP LAMBERT Academic Publishing Jan 2019, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. 284 pp. Englisch. Nº de ref. del artículo: 9786139444724
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Publicado por
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: v Suresh KumarDr.V.Suereshkumar (38) is an eminent academician, a dedicated researcher and well-experienced guide for the past 15 years in the field of management. He was awarded Ph.D (Management) in the Bharathidasan University, Tir. Nº de ref. del artículo: 385858242
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Publicado por
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Nuevo
Taschenbuch
Librería: preigu, Osnabrück, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Effects of Sales Promotions on Consumer Preferences and Brand Equity | Suresh Kumar V (u. a.) | Taschenbuch | 284 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9786139444724 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Nº de ref. del artículo: 115846562
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Publicado por
LAP LAMBERT Academic Publishing Jan 2019, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody¿s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance.Books on Demand GmbH, Überseering 33, 22297 Hamburg 284 pp. Englisch. Nº de ref. del artículo: 9786139444724
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Imagen del vendedor
Effects of Sales Promotions on Consumer Preferences and Brand Equity
Publicado por
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. Nº de ref. del artículo: 9786139444724
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Publicado por
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Antiguo o usado
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Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut. Zustand: Sehr gut | Seiten: 284 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 34027607/2
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EUR 48,45
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EUR 105,00
De Alemania a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Effects of Sales Promotions on Consumer Preferences and Brand Equity
Publicado por
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Antiguo o usado
Tapa blanda
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Hervorragend. Zustand: Hervorragend | Seiten: 284 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 34027607/1
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EUR 48,45
Gastos de envío:
EUR 105,00
De Alemania a Estados Unidos de America
Cantidad disponible: 2 disponibles