The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market - Tapa blanda

Skiera, Bernd; Miller, Klaus M; Jin, Yuxi

 
9783982417349: The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
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ISBN 10: 3982417341 ISBN 13: 9783982417349
Editorial: Bernd Skiera, 2022

Sinopsis

What will you learn from this book?

  • Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.
  • How advertisers and publishers leverage users’ personal data to pursue their goals.
  • Which aspects of the GDPR are most relevant for advertisers, publishers and users.
  • How complex it is to go through the process of obtaining user permission for personal data processing, and how IAB’s Transparency and Consent Framework (TCF) intends to help.
  • How many firms a publisher provides with access to its users’ data, and how long it takes a user to respond to all permission requests.
  • Which developments are taking place with regard to personal data processing, among players in the online advertising industry, as well as among regulators and consumer protection agencies.


Who should read this book?

Anyone interested in learning how and why the online advertising industry benefits from using personal data, and how the GDPR impacts this practice.


Who wrote this book?

The European Research Council provided Professor Skiera at Goethe University Frankfurt (Germany) with a substantial (ERC Advanced) research grant to examine the economic consequences of stronger restrictions on tracking technologies. Professor Skiera and his team pursued several empirical projects to demonstrate these consequences. 

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Bernd Skiera
Año de publicación
2022
Idioma
Inglés
ISBN 10 
3982417341
ISBN 13 
9783982417349
Encuadernación
Tapa blanda
Número de páginas
158
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9783982417301: The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

Edición Destacada

ISBN 10:  3982417309 ISBN 13:  9783982417301
Editorial: Bernd Skiera, 2022
Tapa blanda