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Sinopsis
This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.
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Acerca del autor
Jasmin Roth is a Creative Director at and co-founder of Cin Cin, Creative Studios. With a strong passion for blending design and business, both in her professional practice and educational background, she focuses on transforming brands and institutions to meet future challenges.
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The Gap in the Perception of the Business Value of Design
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The Gap in the Perception of the Business Value of Design
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The Gap in the Perception of the Business Value of Design
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The Gap in the Perception of the Business Value of Design
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Galda Verlag Nov 2024, 2024
ISBN 10: 3962033726
ISBN 13: 9783962033729
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue. 80 pp. Englisch. Nº de ref. del artículo: 9783962033729
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The Gap in the Perception of the Business Value of Design
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The Gap in the Perception of the Business Value of Design
Impresión bajo demandaLibrería: AHA-BUCH GmbH, Einbeck, Alemania
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue. Nº de ref. del artículo: 9783962033729
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The Gap in the Perception of the Business Value of Design
Publicado por
Galda Verlag Nov 2024, 2024
ISBN 10: 3962033726
ISBN 13: 9783962033729
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master¿s thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch. Nº de ref. del artículo: 9783962033729
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The Gap in the Perception of the Business Value of Design
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Taschenbuch. Condición: Neu. The Gap in the Perception of the Business Value of Design | Jasmin Roth | Taschenbuch | Englisch | 2024 | Galda Verlag | EAN 9783962033729 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Nº de ref. del artículo: 130523661
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