Upstart!: visual identities for start-ups and new businesses - Tapa dura

 
9783899559545: Upstart!: visual identities for start-ups and new businesses
Tapa dura
ISBN 10: 3899559541 ISBN 13: 9783899559545
Editorial: Die Gestalten Verlag, 2018

Sinopsis

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh start-ups and spin-offs from all sorts of sectors present themselves as inventively and style-savvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary start-up scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

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Acerca del autor

ANNA SINOFZIK travaille comme auteure et rédactrice culturelle à Berlin. Elle est graphiste de formation, critique de design et co-auteure de plusieurs ouvrages sur la culture visuelle contemporaine. En parallèle de son activité éditoriale, elle écrit pour des agences de publicité, des marques et des collections de mode et enseigne à l’université des arts de Berlin.

De la contraportada

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh start-ups and spin-offs from all sorts of sectors present themselves as inventively and style-savvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary start-up scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

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Editorial
Die Gestalten Verlag
Año de publicación
2018
Idioma
Inglés
ISBN 10 
3899559541
ISBN 13 
9783899559545
Encuadernación
Tapa dura
Número de páginas
256
Editor
Klanten Robert, Sinofzik Anna, Kouznetsova Anja
Contacto del fabricante
no disponible
Persona responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

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