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Sinopsis
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer.
Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad - au contraire. They have been presented at major industry conferences and some have even won awards -but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
For nearly 20 years, JOE LA POMPE has pursued a passion for uncovering identical adverts. Working undercover, today he is the world's best known -copycat hunter-. The French blogger is followed by advertisers from around the world, who love his revelations. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.
De la contraportada
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer.
Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad - au contraire. They have been presented at major industry conferences and some have even won awards -but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialDie Gestalten Verlag
- Año de publicación2016
- ISBN 10 3899556909
- ISBN 13 9783899556902
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas228
- Contacto del fabricanteno disponible
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Copy Paste: How Advertising Recycles Ideas
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR010406334
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Joe la Pompe Copy Paste
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Copy Paste: How Advertising Recycles Ideas
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Condición: like new. couverture cartonnée, petit format , comme neuf état. Sous blister Blister légèrement déchiré. 4151110 - Copy Paste: How Advertising Recycles Ideas, La Pompe, Joe, Gestalten, 2016. Nº de ref. del artículo: 4151110
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Copy Paste: How Advertising Recycles Ideas
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Copy Paste
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Gebunden. Condición: New. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer.Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. N. Nº de ref. del artículo: 122061131
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Copy Paste: How Advertising Recycles Ideas
Librería: Revaluation Books, Exeter, Reino Unido
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Hardcover. Condición: Brand New. bilingual edition. 223 pages. 11.75x9.25x1.00 inches. In Stock. Nº de ref. del artículo: zk3899556909
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Copy Paste: How Advertising Recycles Ideas
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Copy Paste (Hardcover)
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Die Gestalten Verlag, Berlin, 2016
ISBN 10: 3899556909
ISBN 13: 9783899556902
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Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself. Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9783899556902
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Copy Paste (Hardcover)
Publicado por
Die Gestalten Verlag, Berlin, 2016
ISBN 10: 3899556909
ISBN 13: 9783899556902
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Librería: AussieBookSeller, Truganina, VIC, Australia
Calificación del vendedor: 3 de 5 estrellas
Hardcover. Condición: new. Hardcover. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself. Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9783899556902
Cantidad disponible: 1 disponibles
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Copy Paste (Hardcover)
Publicado por
Die Gestalten Verlag, Berlin, 2016
ISBN 10: 3899556909
ISBN 13: 9783899556902
Nuevo
Tapa dura
Librería: Grand Eagle Retail, Fairfield, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself. Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9783899556902
Cantidad disponible: 1 disponibles