Artículos relacionados a Design Value: A Strategy for Business Success

Design Value: A Strategy for Business Success - Tapa dura

Zec, Peter; Burkhard, Jacob

 
9783899391039: Design Value: A Strategy for Business Success
Tapa dura
ISBN 10: 3899391039 ISBN 13: 9783899391039
Editorial: red dot GmbH & Co. KG, 2010

Sinopsis

Thanks to its innovative and intuitive approach, Design Value is perfectly suited to function as a manual for companies, managers and marketing experts. In actual fact this innovative book from Red Dot Edition is now being used by many design professors as material for their lectures. Especially for the area of design management, Design Value thus offers an interesting framework of information. It is well structured and easy to follow, and you can read up on lots of interesting facts and apply these to your own requirements to achieve more success in business. For example, investments in design can be optimised and clear parameters can be used to make these investments visible in your business dealings. This work from the online Red Dot Onlineshop is one of a kind and makes the link between business and design!

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Thanks to its innovative and intuitive approach, Design Value is perfectly suited to function as a manual for companies, managers and marketing experts. In actual fact this innovative book from Red Dot Edition is now being used by many design professors as material for their lectures. Especially for the area of design management, Design Value thus offers an interesting framework of information. It is well structured and easy to follow, and you can read up on lots of interesting facts and apply these to your own requirements to achieve more success in business. For example, investments in design can be optimised and clear parameters can be used to make these investments visible in your business dealings. This work from the online Red Dot Onlineshop is one of a kind and makes the link between business and design!

Reseña del editor

How design increases the value of both brands and companies and what we can learn from the best design teams and global market leaders and silent champions of design, the authors explain in their book, Design Value. Additionally, the authors explain the importance of design and business, new expressions like "Design Revenue," "Design Continuity," "Design Strength" and "Design Assets. They speak about Design and Design Leadership and last but not least, Design Value.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
red dot GmbH & Co. KG
Año de publicación
2010
Idioma
Inglés
ISBN 10 
3899391039
ISBN 13 
9783899391039
Encuadernación
Tapa dura
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible