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"We’re not better - just different": comprehending cultural differences between Germans and Americans - Tapa blanda

Nathalie Schmidt

 
9783865504777:
Tapa blanda
ISBN 10: 3865504779 ISBN 13: 9783865504777
Editorial: KS OmniScriptum Publishing, 2007

Sinopsis

The increasing transnational business activities of enterprises and globalizationin general, make it more and more important for companies toexpand their business activities abroad. Besides the information on the commercial,political and economic factors about the host country the companyconducts business with, the cultural aspect should not be neglected. Interculturalcompetence is as important as facts and figures in order to successfullyconduct business overseas. Therefore every employee who is intouch with individuals from different cultural backgrounds ought to be ableto manage this intercultural contact. Even though a foreign culture cannot belearned, its main features and characteristics can be observed, analyzed andunderstood. This book interprets the cultural challenges of German - Americancooperation and sensitizes the employees for intercultural matters. Problemsand difficulties that occur when people of different cultural backgroundswork together are revealed and explained, with the main focus onthe German and the American culture.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The increasing transnational business activities of enterprises and globalization in general, make it more and more important for companies to expand their business activities abroad. Besides the information on the commercial, political and economic factors about the host country the company conducts business with, the cultural aspect should not be neglected. Intercultural competence is as important as facts and figures in order to successfully conduct business overseas. Therefore every employee who is in touch with individuals from different cultural backgrounds ought to be able to manage this intercultural contact. Even though a foreign culture cannot be learned, its main features and characteristics can be observed, analyzed and understood. This book interprets the cultural challenges of German - American cooperation and sensitizes the employees for intercultural matters. Problems and difficulties that occur when people of different cultural backgrounds work together are revealed and explained, with the main focus on the German and the American culture.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
KS OmniScriptum Publishing
Año de publicación
2007
Idioma
Inglés
ISBN 10 
3865504779
ISBN 13 
9783865504777
Encuadernación
Tapa blanda
Número de páginas
104
Contacto del fabricante
no disponible
Persona responsable
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Alemania