Strategy Formulation Framework in Action: The Case of Turkish Airlines on Domestic Air Transportation - Tapa blanda

Şanal, Mehmet

 
9783847376934: Strategy Formulation Framework in Action: The Case of Turkish Airlines on Domestic Air Transportation
Tapa blanda
ISBN 10: 3847376934 ISBN 13: 9783847376934
Editorial: LAP LAMBERT Academic Publishing, 2012

Sinopsis

This study has examined the main topics of strategic management including its historical development, its definitions in literature, and its processes. There are many different strategic management process models in the literature. The study has used Fred David’s strategic management model. The model, which consists of three stages: strategy formulation, strategy implementation and strategy evaluation, has been described theoretically. In the application part of the study, strategy formulation framework of David’s strategic management model has been applied to the Turkish Airlines on Domestic Air Transportation and strategy suggestions have been made to the firm.

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Reseña del editor

This study has examined the main topics of strategic management including its historical development, its definitions in literature, and its processes. There are many different strategic management process models in the literature. The study has used Fred David's strategic management model. The model, which consists of three stages: strategy formulation, strategy implementation and strategy evaluation, has been described theoretically. In the application part of the study, strategy formulation framework of David's strategic management model has been applied to the Turkish Airlines on Domestic Air Transportation and strategy suggestions have been made to the firm.

Biografía del autor

Mehmet Şanal is a lecturer at the Fatih University Vocational School, Istanbul, Turkey. His research interests include strategic planning, corporate strategy and strategic management of innovation and change.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2012
Idioma
Inglés
ISBN 10 
3847376934
ISBN 13 
9783847376934
Encuadernación
Tapa blanda
Número de páginas
92
Contacto del fabricante
no disponible
Persona responsable
no disponible