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Mobile Internet Usage In Kenya: Factors Influencing Mobile Internet Usage - Tapa blanda

Wafula, Edward

 
9783846599921: Mobile Internet Usage In Kenya: Factors Influencing Mobile Internet Usage
Tapa blanda
ISBN 10: 3846599921 ISBN 13: 9783846599921
Editorial: LAP LAMBERT Academic Publishing, 2011

Sinopsis

Mobile Internet, which refers to the use of the Internet via a handheld device (such as mobile phone or PDA), has received much attention in various countries. At this stage, little is known why this technology has been used widely in some countries such as Japan and Korea, and has not in other countries. To enrich the existing studies in this context, which were limited, this book explored the Kenyan consumer’s perception of Mobile Internet in order to examine some factors that may foster its use. CCK 2010 report estimates showed that there are 2 million users that actively access the internet on mobile devices. This book aims to establish the impact of utility, user-experience, mobility and social networking on the use of Mobile Internet in Kenya.

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Acerca del autor

I’m experienced in ICT Industry, in areas of development and delivery of new technology-based business solutions by using research and benchmarking, building sound business cases, and driving implementation to completion. I have a Master of Arts degree in project planning and management from University of Nairobi and BSc IT from (JKUAT)

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2011
Idioma
Inglés
ISBN 10 
3846599921
ISBN 13 
9783846599921
Encuadernación
Tapa blanda
Número de páginas
88
Contacto del fabricante
no disponible
Persona responsable
no disponible