Exploring Rhetorical Figures in Advertising Headlines: Translation Studies and Critical Discourse Analysis - Tapa blanda

Najafian, Maryam; Ketabi, Saeed

 
9783846583975: Exploring Rhetorical Figures in Advertising Headlines: Translation Studies and Critical Discourse Analysis
Tapa blanda
ISBN 10: 3846583979 ISBN 13: 9783846583975
Editorial: LAP LAMBERT Academic Publishing, 2012

Sinopsis

Various researches have more than a half century centered upon analyzing advertising discourse from different perspectives but little seems to have been done in the area of Translation Studies. The primary aim of this book is to serve as a guide for students of Marketing and Translation Studies in their struggle to find proper strategies in using rhetorical figures in advertising headline and their corresponding translation. The authors of this book made an attempt to investigate the rhetorical operations used in English print advertising headlines to discover what happens to them while translating into Persian. Attempts were also made in particular to see whether there is any ideological consideration in using each category of figures operations (Tropes/ Schemes).

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Reseña del editor

Various researches have more than a half century centered upon analyzing advertising discourse from different perspectives but little seems to have been done in the area of Translation Studies. The primary aim of this book is to serve as a guide for students of Marketing and Translation Studies in their struggle to find proper strategies in using rhetorical figures in advertising headline and their corresponding translation. The authors of this book made an attempt to investigate the rhetorical operations used in English print advertising headlines to discover what happens to them while translating into Persian. Attempts were also made in particular to see whether there is any ideological consideration in using each category of figures operations (Tropes/ Schemes).

Biografía del autor

Maryam Najafian has M.A. in Translation Studies from the University of Isfahan,Iran. Her research interests revolve around critical discourse analysis and advertising translation.Dr.Saeed Ketabi has a Ph.D. in Applied Linguistics from the University of Cambridge,England and is currently teaching ELT course at the University of Isfahan,Iran.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2012
Idioma
Inglés
ISBN 10 
3846583979
ISBN 13 
9783846583975
Encuadernación
Tapa blanda
Número de páginas
116
Contacto del fabricante
no disponible
Persona responsable
no disponible