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Formal and Informal Sources Effecting Consumer Buying Behavior: A Comparative Study of Waird and Telnor cellular companies Peshawar Pakistan - Tapa blanda

Khan, Shahzad

 
9783846511046: Formal and Informal Sources Effecting Consumer Buying Behavior: A Comparative Study of Waird and Telnor cellular companies Peshawar Pakistan
Tapa blanda
ISBN 10: 3846511048 ISBN 13: 9783846511046
Editorial: LAP LAMBERT Academic Publishing, 2011

Sinopsis

This book is a research work on telecom sector of Pakistan. it is a comparative study of two cellular companies Warid and Telenor Pakistan. After using a product user has a perception about the product and can express his opinion on others. These expressions are unpaid and unplanned and are known as informal sources. On the other hand formal paid and planned. These are advertisement, sales promotion etc.The main objective of this research is to find out the behavior of consumers when they come across formal and informal sources of communication, which source effects their buying behavior most positively or negatively.

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Reseña del editor

This book is a research work on telecom sector of Pakistan. it is a comparative study of two cellular companies Warid and Telenor Pakistan. After using a product user has a perception about the product and can express his opinion on others. These expressions are unpaid and unplanned and are known as informal sources. On the other hand formal paid and planned. These are advertisement, sales promotion etc.The main objective of this research is to find out the behavior of consumers when they come across formal and informal sources of communication, which source effects their buying behavior most positively or negatively.

Biografía del autor

Shahzad Khan is Lecturer at City University of Science & Information Technology Peshawar Pakistan & good entrepreneur and marketing professional, who has enormous integrity and business acumen and a good marketing leader in every aspect with his extensive skills, knowledge and ability to deliver high quality results in the realm of global market.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2011
Idioma
Inglés
ISBN 10 
3846511048
ISBN 13 
9783846511046
Encuadernación
Tapa blanda
Número de páginas
76
Contacto del fabricante
no disponible
Persona responsable
no disponible