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Sinopsis
In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix.
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Reseña del editor
In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix.
Biografía del autor
Dr. Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the editor of Journal of Hospitality Marketing & Management. His area of research includes travelers' information search behavior, tourism marketing, tourism impacts, mega events and generational leadership.
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- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2011
- ISBN 10 3846507148
- ISBN 13 9783846507148
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas180
- Contacto del fabricanteno disponible
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Modeling Tourist Information Search Behavior
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Gursoy DoganDr. Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the editor of Journal of Hospitality Marketing & Management. His area of resear. Nº de ref. del artículo: 5495387
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Modeling Tourist Information Search Behavior
Publicado por
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. 180 pp. Englisch. Nº de ref. del artículo: 9783846507148
Cantidad disponible: 2 disponibles
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Modeling Tourist Information Search Behavior : A Structural Modeling Approach
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. Nº de ref. del artículo: 9783846507148
Cantidad disponible: 1 disponibles
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Modeling Tourist Information Search Behavior
Publicado por
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix.Books on Demand GmbH, Überseering 33, 22297 Hamburg 180 pp. Englisch. Nº de ref. del artículo: 9783846507148
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Modeling Tourist Information Search Behavior
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Editorial Academica Espanola, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
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Librería: Books Puddle, New York, NY, Estados Unidos de America
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Condición: New. pp. 180. Nº de ref. del artículo: 2698305061
Cantidad disponible: 4 disponibles
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Modeling Tourist Information Search Behavior
Publicado por
Editorial Academica Espanola, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
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Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Print on Demand pp. 180 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Nº de ref. del artículo: 95140858
Cantidad disponible: 4 disponibles
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Modeling Tourist Information Search Behavior
Publicado por
Editorial Academica Espanola, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
Nuevo
Tapa blanda
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. PRINT ON DEMAND pp. 180. Nº de ref. del artículo: 1898305071
Cantidad disponible: 4 disponibles
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Modeling Tourist Information Search Behavior: A Structural Modeling Approach
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3846507148
ISBN 13: 9783846507148
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Librería: Mispah books, Redhill, SURRE, Reino Unido
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Paperback. Condición: Like New. Like New. book. Nº de ref. del artículo: ERICA79638465071486
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