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Profiling Consumer Perception of Country of Origin of Foreign Products: An Approach to Profiling Foreign Product Evaluations - Tapa blanda
Sinopsis
Consumer expectations of foreign products are one of the bases which can be used to examine consumers’ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of “foreignness”. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.
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Reseña del editor
Consumer expectations of foreign products are one of the bases which can be used to examine consumers' inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of "foreignness". This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.
Biografía del autor
Dr. Samantha, BBA, MBA, PhD. Senior Lecturer at the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. His teaching and research interests include marketing management, brand management and consumer behavior.He has authored a number of papers in refereed journals and is the author of Doing Social Research with SPSS: A Basic Guide.
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Profiling Consumer Perception of Country of Origin of Foreign Products
Publicado por
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of foreignness . This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. 112 pp. Englisch. Nº de ref. del artículo: 9783845422435
Cantidad disponible: 2 disponibles
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Profiling Consumer Perception of Country of Origin of Foreign Products
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kumara PAP SamanthaDr. Samantha, BBA, MBA, PhD. Senior Lecturer at the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. His teaching and research interests include marketing management, brand management and consume. Nº de ref. del artículo: 5481785
Cantidad disponible: Más de 20 disponibles
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Profiling Consumer Perception of Country of Origin of Foreign Products : An Approach to Profiling Foreign Product Evaluations
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of foreignness . This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. Nº de ref. del artículo: 9783845422435
Cantidad disponible: 1 disponibles
Imagen del vendedor
Profiling Consumer Perception of Country of Origin of Foreign Products
Publicado por
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -Consumer expectations of foreign products are one of the bases which can be used to examine consumers¿ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of ¿foreignness¿. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch. Nº de ref. del artículo: 9783845422435
Cantidad disponible: 2 disponibles
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Profiling Consumer Perception of Country of Origin of Foreign Products: An Approach to Profiling Foreign Product Evaluations
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuevo
paperback
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: New. New. book. Nº de ref. del artículo: ERICA82938454224326
Cantidad disponible: 1 disponibles