The Power of Sound in Destination Image Formation: To understand its value is to know how to use it - Tapa blanda

Strik, Jasper

 
9783844397246: The Power of Sound in Destination Image Formation: To understand its value is to know how to use it
Tapa blanda
ISBN 10: 3844397248 ISBN 13: 9783844397246
Editorial: LAP LAMBERT Academic Publishing, 2011

Sinopsis

Why do we go on holiday? Is it just to put our bodies into the sunshine, or occupy our muscles while hiking? No, the tourism product is mainly a psychological product which satisfies the need for tourists to consume images and experiences. Images which have evolved and shaped through time by all the senses involved. However, one could wonder if music and sounds have more value than it seems and if it is acknowledged rightfully. This book discusses the various phases through which tourists go when their image is formed, creating the need to consume these experiences. It discusses what the influence of sound and music is on this image formation process and how it affects the tourists. To put understanding the process into practice, this book describes advantages, pitfalls and advise for implementation. Understanding its value clarifies how to make it useful in marketing and destination management, or for anyone who is connected to the phases of the image formation process of tourists. The Power of Sound in Destination Image Formation was awarded with the ITB-Wissenschaftspreis 2010 ‘Beste Arbeit im Bereich: Tourismussprache, Medien und Kommunikation im Tourismus'.

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Reseña del editor

Why do we go on holiday? Is it just to put our bodies into the sunshine, or occupy our muscles while hiking? No, the tourism product is mainly a psychological product which satisfies the need for tourists to consume images and experiences. Images which have evolved and shaped through time by all the senses involved. However, one could wonder if music and sounds have more value than it seems and if it is acknowledged rightfully. This book discusses the various phases through which tourists go when their image is formed, creating the need to consume these experiences. It discusses what the influence of sound and music is on this image formation process and how it affects the tourists. To put understanding the process into practice, this book describes advantages, pitfalls and advise for implementation. Understanding its value clarifies how to make it useful in marketing and destination management, or for anyone who is connected to the phases of the image formation process of tourists. The Power of Sound in Destination Image Formation was awarded with the ITB-Wissenschaftspreis 2010 'Beste Arbeit im Bereich: Tourismussprache, Medien und Kommunikation im Tourismus'.

Biografía del autor

Jasper Strik, BBA: Studied International Tourism Management & Consultancy at the NHTV University of Applied Sciences in Breda, The Netherlands. Main subjects: Sustainable Tourism Development, Business Planning. The awing ways of the world drive him to keep exploring the varieties of life.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2011
Idioma
Inglés
ISBN 10 
3844397248
ISBN 13 
9783844397246
Encuadernación
Tapa blanda
Número de páginas
120
Contacto del fabricante
no disponible
Persona responsable
no disponible