Product Recommendation and Adaptive eLearning: A Modular eCommerce Platform with Expert Product Recommendation and Adaptive eLearning - Tapa blanda

MacDonald, Peter; Riordan, Denis

 
9783844329360: Product Recommendation and Adaptive eLearning: A Modular eCommerce Platform with Expert Product Recommendation and Adaptive eLearning
Tapa blanda
ISBN 10: 3844329366 ISBN 13: 9783844329360
Editorial: LAP LAMBERT Academic Publishing, 2011

Sinopsis

Effectively connecting and marketing products to on- line consumers is one of the challenges faced by businesses today. This platform is designed to educate and assist users with the product selection process and provide for personalization in a domain where expert knowledge is important for matching customer needs with product characteristics. The system utilizes several strategies designed to engage the user in order to retain and progressively stimulate interest in the product area. The intelligent system matches users with appropriate product recommendations while adaptive eLearning enhances product understanding providing an interactive and evolving user experience. Aspects of social networking are incorporated into the product matching and recommendation process. The modular design of the platform allows for an application independent extension to existing ecommerce systems. The target area for the platform is the wine consumer industry where education and knowledge are important factors in the product selection process due to the high level of product complexity.

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Reseña del editor

Effectively connecting and marketing products to on- line consumers is one of the challenges faced by businesses today. This platform is designed to educate and assist users with the product selection process and provide for personalization in a domain where expert knowledge is important for matching customer needs with product characteristics. The system utilizes several strategies designed to engage the user in order to retain and progressively stimulate interest in the product area. The intelligent system matches users with appropriate product recommendations while adaptive eLearning enhances product understanding providing an interactive and evolving user experience. Aspects of social networking are incorporated into the product matching and recommendation process. The modular design of the platform allows for an application independent extension to existing ecommerce systems. The target area for the platform is the wine consumer industry where education and knowledge are important factors in the product selection process due to the high level of product complexity.

Biografía del autor

Peter is a recent graduate of the Master of Applied Computer Science program at Dalhousie University in Nova Scotia, Canada. He currently lives and works in Halifax and looks forward to pursuing software development challenges in technology driven industries. Dr. Denis Riordan is a professor of computer science at Dalhousie University.

Peter is a recent graduate of the Master of Applied Computer Science program at Dalhousie University in Nova Scotia, Canada. He currently lives and works in Halifax and looks forward to pursuing software development challenges in technology driven industries. Dr. Denis Riordan is a professor of computer science at Dalhousie University.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2011
Idioma
Inglés
ISBN 10 
3844329366
ISBN 13 
9783844329360
Encuadernación
Tapa blanda
Número de páginas
108
Contacto del fabricante
no disponible
Persona responsable
no disponible