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Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies - Tapa blanda

Krishna, Ammani

 
9783843390798: Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies
Tapa blanda
ISBN 10: 3843390797 ISBN 13: 9783843390798
Editorial: LAP LAMBERT Academic Publishing, 2011

Sinopsis

Advertising is fascinating and provocative. There has been a dramatic acceleration in the pace and nature of advertising all over the world. The challenging competitive environment of the market calls for adopting innovative marketing strategies in building the brand image, gaining the confidence of the customers and reaching a larger customer base. In this back drop the book focuses on various aspects of advertising decision making process with specific reference to selection of an advertising agency by building an objective mathematical model for the selection of an ideal advertising agency. Besides the issue of selection, various other issues of advertising are elaborated, debated and conclusions drawn in the following chapters.

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Reseña del editor

Advertising is fascinating and provocative. There has been a dramatic acceleration in the pace and nature of advertising all over the world. The challenging competitive environment of the market calls for adopting innovative marketing strategies in building the brand image, gaining the confidence of the customers and reaching a larger customer base. In this back drop the book focuses on various aspects of advertising decision making process with specific reference to selection of an advertising agency by building an objective mathematical model for the selection of an ideal advertising agency. Besides the issue of selection, various other issues of advertising are elaborated, debated and conclusions drawn in the following chapters.

Biografía del autor

Ammani Krishna is a Professor of Marketing at Icfai Business School,Hyderabad,India. She got her PhD from Osmania University. She is consulting editor of The Icfaian Journal of Management Research.Prof. Ammani's areas of expertise and teaching include marketing research, strategy and quantitative techniques.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2011
Idioma
Inglés
ISBN 10 
3843390797
ISBN 13 
9783843390798
Encuadernación
Tapa blanda
Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
no disponible