Perceived Risks Associated with Premium Private Label Brands: An investigation into the South African grocery sector - Tapa blanda

Beneke, Justin; Lok, Inge; Mallett, Kate

 
9783843363792: Perceived Risks Associated with Premium Private Label Brands: An investigation into the South African grocery sector
Tapa blanda
ISBN 10: 384336379X ISBN 13: 9783843363792
Editorial: LAP Lambert Academic Publishing, 2010

Sinopsis

This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.

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Acerca de los autores

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP Lambert Academic Publishing
Año de publicación
2010
Idioma
Inglés
ISBN 10 
384336379X
ISBN 13 
9783843363792
Encuadernación
Tapa blanda
Número de páginas
60
Contacto del fabricante
no disponible
Persona responsable
no disponible