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Sinopsis
In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.
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Acerca de los autores
Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.
Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.
Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
Publicado por
LAP LAMBERT Academic Publishing Mrz 2011, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field. 96 pp. Englisch. Nº de ref. del artículo: 9783838385631
Cantidad disponible: 2 disponibles
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: GUILLEN SOLORZANO EDUARDODr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad exper. Nº de ref. del artículo: 5418814
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS : MARKETING MIX ANALYSIS
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field. Nº de ref. del artículo: 9783838385631
Cantidad disponible: 1 disponibles
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Marketing Techniques for Educational Programs
Publicado por
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
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Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 96. Nº de ref. del artículo: 26128821835
Cantidad disponible: 4 disponibles
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Marketing Techniques for Educational Programs
Publicado por
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
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Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Print on Demand pp. 96 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Nº de ref. del artículo: 131732884
Cantidad disponible: 4 disponibles
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MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
Publicado por
LAP LAMBERT Academic Publishing Mär 2011, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch. Nº de ref. del artículo: 9783838385631
Cantidad disponible: 2 disponibles
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Marketing Techniques for Educational Programs
Publicado por
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
Tapa blanda
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. PRINT ON DEMAND pp. 96. Nº de ref. del artículo: 18128821825
Cantidad disponible: 4 disponibles
Imagen de archivo
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS: MARKETING MIX ANALYSIS
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838385632
ISBN 13: 9783838385631
Nuevo
paperback
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: New. New. book. Nº de ref. del artículo: ERICA82938383856326
Cantidad disponible: 1 disponibles