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Moving from Practice Towards Science: Defining Go-To-Market model and setting it up to turn potential into profit - Tapa blanda

Brjeson, Mauritz; Pettersson, Andreas; Borjeson, Mauritz

 
9783838384467: Moving from Practice Towards Science: Defining Go-To-Market model and setting it up to turn potential into profit

Sinopsis

Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.

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Acerca de los autores

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

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