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Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest? - Tapa blanda
Sinopsis
There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.
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Reseña del editor
There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.
Biografía del autor
Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.
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- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2010
- ISBN 10 3838355474
- ISBN 13 9783838355474
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas64
- Contacto del fabricanteno disponible
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Innovative Packaging Design for Fast Moving Consumer Goods : How well do we need to design to get consumer interest?
Publicado por
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
Antiguo o usado
Tapa blanda
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut. Zustand: Sehr gut | Seiten: 64 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 8441376/2
Cantidad disponible: 1 disponibles
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Innovative Packaging Design for Fast Moving Consumer Goods
Publicado por
LAP LAMBERT Academic Publishing Jul 2010, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at. 64 pp. Englisch. Nº de ref. del artículo: 9783838355474
Cantidad disponible: 2 disponibles
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Innovative Packaging Design for Fast Moving Consumer Goods
Publicado por
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
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Tapa blanda
Librería: moluna, Greven, Alemania
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Condición: New. Nº de ref. del artículo: 5415935
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Innovative Packaging Design for Fast Moving Consumer Goods : How well do we need to design to get consumer interest?
Publicado por
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
Nuevo
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at. Nº de ref. del artículo: 9783838355474
Cantidad disponible: 1 disponibles
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Innovative Packaging Design for Fast Moving Consumer Goods
Publicado por
LAP LAMBERT Academic Publishing Jul 2010, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch. Nº de ref. del artículo: 9783838355474
Cantidad disponible: 2 disponibles
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Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest
Publicado por
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
Antiguo o usado
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Librería: Mispah books, Redhill, SURRE, Reino Unido
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Paperback. Condición: Like New. Like New. book. Nº de ref. del artículo: ERICA79038383554746
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