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Sinopsis
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
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Acerca del autor
Mathias Elsässer is Partner for “CMO Advisory” and member of the customer-centric-transformation leadership team at PricewaterhouseCoopers Germany. He has over 23 years of professional and managerial experience in Consulting. Elsässer worked for global organizations across the Retail, Consumer Goods, Entertainment, Automotive, and Banking/Insurance industries and managed strategy, business, and IT consulting projects for major European companies accross the world.
He is known for his innovative way of using physics within marketing and has been invited as speaker to OMR, dmexco, dreamforce, cebit, etc. He also supports lectures at various universities (HSG, HFU, FAU, ISM).
Mathias Elsässer earned an executive MBA in 2005 and a Physics Diploma in 1997.
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- Editorialibidem
- Año de publicación2022
- ISBN 10 3838216512
- ISBN 13 9783838216515
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición1
- Número de páginas220
- Contacto del fabricanteno disponible
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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ibidem-Verlag, Jessica Haunschild u Christian Schon, 2022
ISBN 10: 3838216512
ISBN 13: 9783838216515
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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ISBN 10: 3838216512
ISBN 13: 9783838216515
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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ISBN 13: 9783838216515
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Publicado por
ibidem-Verlag, 2022
ISBN 10: 3838216512
ISBN 13: 9783838216515
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Tapa blanda
Librería: Buchpark, Trebbin, Alemania
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Publicado por
ibidem-Verlag, Jessica Haunschild u Christian Schon, 2022
ISBN 10: 3838216512
ISBN 13: 9783838216515
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing: From Mad-Man to Math-Man Marketing
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. 220 pp. Englisch. Nº de ref. del artículo: 9783838216515
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. Nº de ref. del artículo: 9783838216515
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Intelligent Data-driven Marketing : When Physicists Start Thinking About Marketing: from Mad-man to Math-man Marketing
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