<p>Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.</p><p>In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.</p>
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El antropólogo cultural e historiador del diseño gráfico Jim Heimann es editor ejecutivo de TASCHEN America y autor de numerosos libros sobre arquitectura, cultura popular y la historia de la Costa Oeste, Los Ángeles y Hollywood. Su inigualable colección privada se ha exhibido en museos de todo el mundo y en decenas de libros.; Steven Heller es copresidente de la School of Visual Arts MFA Designer y responsable del programa de autores. Durante 33 años trabajó como director artístico del New York Times y en la actualidad publica su columna «Visuals» en el New York Times Book Review. Ha escrito 120 libros sobre diseño gráfico, ilustración y arte satírico.; John Mariani es columnista de gastronomía y viajes en Esquire Magazine, columnista de vinos en Bloomberg International News y autor de The Encyclopedia of American Food & Drink, America Eats Out
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Hardcover. Condición: VG. Quarto. Hardcover. Illustrated boards. 391 pages : chiefly color illustrations ; 33 cm. English, German and French text. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. This title showcases the best examples of this graphic art. Nº de ref. del artículo: 210377
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Hardcover. Condición: new. Hardcover. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history. Gastronomy meets graphics, in this irresistible collection of American menus from the mid-19th century to the 1980s. Not only an excellent insight into our evolving eating habits, this lineup of some 800 designs also serves as a history of graphic styles, designed to entice, excite, and titillate our palates over the years. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9783836526623
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