Artículos relacionados a History of advertising: Creative Promotion (Midi)
Sinopsis
This engrossing, oversized (9.75x11.25") volume chronicles clever and colorful advertising campaigns mainly in Europe and North America in the 20th and 21st centuries, in heavily illustrated 2-page entries. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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Acerca del autor
Authors Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some of the most legendary French brands nationally and internationally. Their in-depth knowledge about the field and their personal adventures are reflected in this publication.
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History of Advertising: Creative Promotion
Publicado por
Taschen GmbH, Germany, Cologne, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign. You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004235464
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History of Advertising: Creative Promotion (Basic Architecture Series)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. History of Advertising: Creative Promotion (Basic Architecture Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9783836502122
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History of Advertising: Creative Promotion (Basic Architecture Series)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9783836502122
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A History of Advertising
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G3836502127I5N00
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A History of Advertising
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G3836502127I5N00
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History of Advertising: Creative Promotion
Publicado por
Taschen GmbH, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Tapa dura
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: rev5290537315
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History of Advertising: Creative Promotion (Basic Architecture Series)
Publicado por
Taschen GmbH, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 2365861
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A History of Advertising
Publicado por
Taschen America Llc, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2300grams, ISBN:9783836502122. Nº de ref. del artículo: 5808062
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A History of Advertising
Publicado por
Taschen, Köln, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Tapa dura
Librería: George Longden, Macclesfield, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. Estado de la sobrecubierta: Very Good. A clean, bright copy, with a few unobtrusive slight bumps at edges of boards. 280 x 240 mm. 336 pp. Lavishly illustrated. Book. Nº de ref. del artículo: HN104
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A History of Advertising 1842 - 2006
Publicado por
Taschen, Germany, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Librería: SAVERY BOOKS, Brighton, East Sussex, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. Hardback. 28.5x25cm. 335 pages. Clean & tight book. Flat pages. No inscriptions. Jacket is not torn. Front flap is not clipped & is not priced. Dispatched Royal Mail First Class with TRACKING boxed in cardboard. ref ZX-HOA. Nº de ref. del artículo: 051931
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