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Sinopsis
The phenomenon of radical demographic revolution taking place in industrialcountries is about to change the age structure drastically. The German populationis increasingly ageing and will consist of more old people than youngerpeople in the very near future. In conjunction with the rising expectancy oflife, the today’s Generation 50plus and their values and needs have greatlychanged from those of people aged 50 in the past and have further major implicationsfor market trends.The author Kristin Klebl analyzes the Generation 50plus and looks at thechanges which retailers and marketers will have to make to adapt to the rapidlychanging face of the consumer. Due to the increasing attractiveness ofthe mature market, their future survival will increasingly depend on what isknown as the Generation 50plus - the seniors in the population who have thegreater spending power. This affects all aspects of retailing, including communication,advertising, media selection and sales promotion.This book addresses to retailers and marketers, economists and students, andall interested parties.
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The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today's Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus - the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.
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Development of the Generation 50plus: Effects on retail marketing
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VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836407434
ISBN 13: 9783836407434
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Development of the Generation 50plus
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VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836407434
ISBN 13: 9783836407434
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Development of the Generation 50plus
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VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836407434
ISBN 13: 9783836407434
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Development of the Generation 50plus
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VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836407434
ISBN 13: 9783836407434
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Development of the Generation 50plus
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VDM Verlag Dr. Mueller E.K., 2007
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ISBN 13: 9783836407434
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Development of the Generation 50plus
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VDM Verlag Dr. Mueller e.K. 2007-03-09, 2007
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Development of the Generation 50plus
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Development of the Generation 50plus : Effects on retail marketing
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VDM Verlag Dr. Müller Mär 2007, 2007
ISBN 10: 3836407434
ISBN 13: 9783836407434
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Taschenbuch. Condición: Neu. Neuware - The phenomenon of radical demographic revolution taking place in industrial countries, is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction withthe rising expectancy of life, the today s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends.The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion.This book addresses to retailers and marketers, economists and students, and all interested parties. Nº de ref. del artículo: 9783836407434
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Development of the Generation 50plus
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VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836407434
ISBN 13: 9783836407434
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