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Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising - Tapa blanda

Gerald Marolf

 
9783836402859: Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising
Tapa blanda
ISBN 10: 3836402858 ISBN 13: 9783836402859
Editorial: KS OmniScriptum Publishing, 2007

Sinopsis

The term Advergaming is used to describe the different possibilities to advertisebrands or products with or within computer- and video games. This bookdisplays all developments that have been made from the early 1980s until2006 in the field of Advergaming. In general two different forms of Advergamingcan be distinguished. On one hand, advertising a brand or product witha computer-game (done on the Internet with so-called Adgames) is often synonymouslycalled Advergames. On the other hand, advertising in computerandvideo games is a phenomenon that is emerging swiftly and is describedunder the term In-Game Advertising. The aim of this book stands in a cleardefinition of the market for Advergaming, a critical overview of possibilitiesfor brands to position themselves, as well as the danger that underlies advertisingin games.The very actual topic of Advergaming, including Adgames and In-Game Advertising,is discussed in its entireness in this book, and through differentframeworks, analyses, elucidations and expert interviews new approachesand consolidations can be made for practitioners to better understand thedelicate high potential opportunities that Advergaming and In-Game Advertisinggives.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The term Advergaming is used to describe the different possibilities to advertise brands or products with or within computer- and video games. This book displays all developments that have been made from the early 1980s until 2006 in the field of Advergaming. In general two different forms of Advergaming can be distinguished. On one hand, advertising a brand or product with a computer-game (done on the Internet with so-called Adgames) is often synonymously called Advergames. On the other hand, advertising in computerand video games is a phenomenon that is emerging swiftly and is described under the term In-Game Advertising. The aim of this book stands in a clear definition of the market for Advergaming, a critical overview of possibilities for brands to position themselves, as well as the danger that underlies advertising in games. The very actual topic of Advergaming, including Adgames and In-Game Advertising, is discussed in its entireness in this book, and through different frameworks, analyses, elucidations and expert interviews new approaches and consolidations can be made for practitioners to better understand the delicate high potential opportunities that Advergaming and In-Game Advertising gives.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
KS OmniScriptum Publishing
Año de publicación
2007
Idioma
Inglés
ISBN 10 
3836402858
ISBN 13 
9783836402859
Encuadernación
Tapa blanda
Número de páginas
176
Contacto del fabricante
no disponible
Persona responsable
no disponible