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Sinopsis
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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Marketing and Communication for Architects
Publicado por
Birkhäuser Architecture, Basel, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Antiguo o usado
Rústica Ilustrada
Librería: Libros Sargantana, Port d'Andratx, BA, España
Calificación del vendedor: 5 de 5 estrellas
Rústica Ilustrada. Condición: Excelente. Published by Birkhäuser Architecture. Very good. Ilustrated in color. Fundamentals, Strategies and Practice. Nº de ref. del artículo: 018338
Cantidad disponible: 1 disponibles
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Marketing and Communication for Architects - Fundamentals, Strategies and Practice.
Publicado por
Birkhäuser, Basel - Boston - Berlin,, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Antiguo o usado
Tapa blanda
Librería: Antiquariat Christoph Wilde, Düsseldorf, Alemania
Calificación del vendedor: 5 de 5 estrellas
1. Auflage. 126, (2) S. Orig.-Broschur. - Sehr guter Zustand innen und außen. Nº de ref. del artículo: 060300
Cantidad disponible: 1 disponibles
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Marketing and Communication for Architects
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Nº de ref. del artículo: LU-9783764365714
Cantidad disponible: 7 disponibles
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Marketing And Communication For Architects
Publicado por
Birkhäuser Architecture, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Nuevo
Tapa blanda
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-167715
Cantidad disponible: 1 disponibles
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2002. Illustrated. Perfect Paperback. . . . . . Nº de ref. del artículo: V9783764365714
Cantidad disponible: 15 disponibles
Imagen del vendedor
Marketing and Communication for Architects
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Nº de ref. del artículo: LU-9783764365714
Cantidad disponible: 7 disponibles
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Marketing and Communication for Architects: a Handbook
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Used. pp. 125. Nº de ref. del artículo: 7543169
Cantidad disponible: 1 disponibles
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. 2002. Illustrated. Perfect Paperback. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9783764365714
Cantidad disponible: 15 disponibles
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Marketing and Communication for Architects: a Handbook
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Used. pp. 125 1st Edition. Nº de ref. del artículo: 26304734
Cantidad disponible: 1 disponibles
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Marketing and Communication for Architects: a Handbook
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Used. pp. 125. Nº de ref. del artículo: 18304724
Cantidad disponible: 1 disponibles