Sinopsis
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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Reseña del editor
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing and Communication for Architects: a Handbook
Publicado por
Birkhäuser Architecture (edition 1), 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Perfect Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Perfect Paperback. Condición: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Nº de ref. del artículo: 3764365714-11-1
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Marketing and Communication for Architects: a Handbook
Publicado por
Birkhauser Architecture, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Nuevo
Paperback
Librería: Academybookshop, Long Island City, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: B-BIRK-24933
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Publicado por
Birkhauser July 2002, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Antiguo o usado
Trade Paperback
Librería: Hennessey + Ingalls, Los Angeles, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Trade Paperback. Condición: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks. Nº de ref. del artículo: 304071
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Marketing and Communication for Architects
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Nº de ref. del artículo: LU-9783764365714
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Marketing and Communication for Architects: a Handbook
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Used. pp. 125 1st Edition. Nº de ref. del artículo: 26304734
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Marketing and Communication for Architects: a Handbook
Librería: Majestic Books, Hounslow, Reino Unido
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Condición: Used. pp. 125. Nº de ref. del artículo: 7543169
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Marketing And Communication For Architects
Publicado por
Birkhäuser Architecture, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Nuevo
Tapa blanda
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-167715
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Marketing and Communication for Architects: a Handbook
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Used. pp. 125. Nº de ref. del artículo: 18304724
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Marketing and Communication for Architects
Publicado por
Birkhäuser Architecture, Basel, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Rústica Ilustrada
Librería: Libros Sargantana, Port d'Andratx, PM, España
Calificación del vendedor: 5 de 5 estrellas
Rústica Ilustrada. Condición: Excelente. Published by Birkhäuser Architecture. Very good. Ilustrated in color. Fundamentals, Strategies and Practice. Nº de ref. del artículo: 018338
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Marketing and Communication for Architects - Fundamental, Strategic and Practical
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9783764365714. Nº de ref. del artículo: 3708322
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