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Electronic Commerce & Digital Markets / Location-Based Advertising: Context and Consumer Behavior
Impresión bajo demandaLibrería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The objective of this dissertation is to study the impact of location-based advertising on consumers' preferences and their decision making. With the increasing adoption of smartphones, consumers are now able to make better informed decisions based on context-specific information provided by their mobile phones. More precisely, smartphones allow the usage of mobile applications such as location-based services (LBS) that deliver contextual information (e.g., distance information) on consumers' physical surroundings (e.g., stores, shops or restaurants). In addition, LBS also enable companies to target consumers via mobile advertising depending on their devices' location. Three purchase-related aspects that might be affected by the increasing exposure to contextual information related to LBS are: (1) how consumers learn about products or services, (2) how they search for products or services and (3) how they purchase those products and services subsequently. This cumulative dissertation comprises three essays that aim to investigate all of these aspects with regard to location-based advertising. 128 pp. Englisch. Nº de ref. del artículo: 9783737523844
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Electronic Commerce & Digital Markets / Location-Based Advertising: Context and Consumer Behavior : Dissertationsschrift
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The objective of this dissertation is to study the impact of location-based advertising on consumers' preferences and their decision making. With the increasing adoption of smartphones, consumers are now able to make better informed decisions based on context-specific information provided by their mobile phones. More precisely, smartphones allow the usage of mobile applications such as location-based services (LBS) that deliver contextual information (e.g., distance information) on consumers' physical surroundings (e.g., stores, shops or restaurants). In addition, LBS also enable companies to target consumers via mobile advertising depending on their devices' location. Three purchase-related aspects that might be affected by the increasing exposure to contextual information related to LBS are: (1) how consumers learn about products or services, (2) how they search for products or services and (3) how they purchase those products and services subsequently. This cumulative dissertation comprises three essays that aim to investigate all of these aspects with regard to location-based advertising. Nº de ref. del artículo: 9783737523844
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Location-Based Advertising: Context and Consumer Behavior
Impresión bajo demandaLibrería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The objective of this dissertation is to study the impact of location-based advertising on consumers preferences and their decision making. With the increasing adoption of smartphones, consumers are now able to make better informed decisions based on conte. Nº de ref. del artículo: 385606161
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Electronic Commerce & Digital Markets / Location-Based Advertising: Context and Consumer Behavior | Dissertationsschrift
Librería: preigu, Osnabrück, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Electronic Commerce & Digital Markets / Location-Based Advertising: Context and Consumer Behavior | Dissertationsschrift | Dominik Molitor | Taschenbuch | 128 S. | Englisch | 2015 | epubli | EAN 9783737523844 | Verantwortliche Person für die EU: Neopubli GmbH, Sebastian Stude, Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Nº de ref. del artículo: 112093711
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