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Trend Management: How to Effectively Use Trend-Knowledge in Your Company (Business Guides on the Go) - Tapa dura

Blechschmidt, Jörg

 
9783662707975: Trend Management: How to Effectively Use Trend-Knowledge in Your Company (Business Guides on the Go)
Tapa dura
ISBN 10: 3662707977 ISBN 13: 9783662707975
Editorial: Springer-Verlag GmbH, 2025

Sinopsis

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.

Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company’s strategic options.

The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jörg Blechschmidt introduced systematic trend management at DB Systel GmbH, the digital subsidiary of Deutsche Bahn (Germany), and now heads the Digital Foresight team as product owner. He is a specialist in the field of future management and also coaches companies on foresight and how to deal with trends.

De la contraportada

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.

Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company's strategic options.

The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer-Verlag GmbH
Año de publicación
2025
Idioma
Inglés
ISBN 10 
3662707977
ISBN 13 
9783662707975
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
136
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