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Trend Management: How to Effectively Use Trend-Knowledge in Your Company (Business Guides on the Go) - Tapa blanda

Libro 3 de 4: Business Guides on the Go

Blechschmidt, Jörg

 
9783662647059: Trend Management: How to Effectively Use Trend-Knowledge in Your Company (Business Guides on the Go)
Tapa blanda
ISBN 10: 3662647052 ISBN 13: 9783662647059
Editorial: Springer, 2023

Sinopsis


This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.



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Acerca del autor

Jörg Blechschmidt introduced systematic trend management at DB Systel GmbH, the IT subsidiary of Deutsche Bahn (Germany), and now leads its Digital Foresight team. He is a specialist on topics around trends and trend methodology and also coaches companies in setting up their own trend management.

De la contraportada


This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

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Editorial
Springer
Año de publicación
2023
Idioma
Inglés
ISBN 10 
3662647052
ISBN 13 
9783662647059
Encuadernación
Tapa blanda
Número de páginas
128
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