Artículos relacionados a Application of Structural Equation Modeling in Marketing...
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers - Tapa blanda
Sinopsis
The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 85,33
EUR 5,14 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoResultados de la búsqueda para Application of Structural Equation Modeling in Marketing...
Imagen de archivo
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9783659695568_new
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Application of Structural Equation Modeling in Marketing Research A Scientific Case for Materialism and its Correlates Among Adult Consumers
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783659695568
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Application of Structural Equation Modeling in Marketing Research
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bindah Eric V.Dr. Eric V. Bindah is currently Assistant Professor at the University of Buraimi. He obtained his Ph.D in the area of Marketing, Consumer Science and M.B.A in International Business from the University of Malaya. His a. Nº de ref. del artículo: 27062847
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Application of Structural Equation Modeling in Marketing Research A Scientific Case for Materialism and its Correlates Among Adult Consumers
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783659695568
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Tapa blanda
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9783659695568
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Publicado por
LAP LAMBERT Academic Publishing 2015-04-16, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Paperback
Librería: Chiron Media, Wallingford, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: 6666-IUK-9783659695568
Cantidad disponible: 10 disponibles
Imagen de archivo
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Tapa blanda
Librería: Best Price, Torrance, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. SUPER FAST SHIPPING. Nº de ref. del artículo: 9783659695568
Cantidad disponible: 2 disponibles
Imagen del vendedor
Application of Structural Equation Modeling in Marketing Research
Publicado por
LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable. 356 pp. Englisch. Nº de ref. del artículo: 9783659695568
Cantidad disponible: 2 disponibles
Imagen del vendedor
Application of Structural Equation Modeling in Marketing Research : A Scientific Case for Materialism and its Correlates Among Adult Consumers
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable. Nº de ref. del artículo: 9783659695568
Cantidad disponible: 1 disponibles
Imagen del vendedor
Application of Structural Equation Modeling in Marketing Research
Publicado por
LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.Books on Demand GmbH, Überseering 33, 22297 Hamburg 356 pp. Englisch. Nº de ref. del artículo: 9783659695568
Cantidad disponible: 1 disponibles