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Sinopsis
The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.
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Reseña del editor
The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.
Biografía del autor
RASHAD YAZDANIFARD was born 22 May 1982, he earned his Doctor of Philosophy (Management) from Multimedia University, Malaysia, his Master of Industrial Management from Shahid Beheshti University, Iran, and his Bachelor Degree in Business Administration from Azerbaijan Accounting and Management higher education institute, Iran.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialLAP LAMBERT Academic Publishing
- Año de publicación2014
- ISBN 10 3659661147
- ISBN 13 9783659661143
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas276
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Developing an Internet Marketing Mix Matrix
Publicado por
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yazdanifard RashadRASHAD YAZDANIFARD was born 22 May 1982, he earned his Doctor of Philosophy (Management) from Multimedia University, Malaysia, his Master of Industrial Management from Shahid Beheshti University, Iran, and his Bache. Nº de ref. del artículo: 5171071
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Developing an Internet Marketing Mix Matrix
Publicado por
LAP LAMBERT Academic Publishing Dez 2014, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research. 276 pp. Englisch. Nº de ref. del artículo: 9783659661143
Cantidad disponible: 2 disponibles
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Developing an Internet Marketing Mix Matrix : Using Product Life Cycle (PLC) and Customer Maturity
Publicado por
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research. Nº de ref. del artículo: 9783659661143
Cantidad disponible: 1 disponibles
Imagen del vendedor
Developing an Internet Marketing Mix Matrix
Publicado por
LAP LAMBERT Academic Publishing Dez 2014, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.Books on Demand GmbH, Überseering 33, 22297 Hamburg 276 pp. Englisch. Nº de ref. del artículo: 9783659661143
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Developing an Internet Marketing Mix Matrix: Using Product Life Cycle (PLC) and Customer Maturity
Publicado por
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659661147
ISBN 13: 9783659661143
Nuevo
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Librería: dsmbooks, Liverpool, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: New. New. book. Nº de ref. del artículo: D8S0-3-M-3659661147-6
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