Consumer Behavior Analysis using Data Mining Technique: A Quantitative Approach for Data Mining and its Applications in Selected Business Organizations - Tapa blanda

Raorane, Abhijit; Kulkarni, Raja

 
9783659548222: Consumer Behavior Analysis using Data Mining Technique: A Quantitative Approach for Data Mining and its Applications in Selected Business Organizations
Tapa blanda
ISBN 10: 3659548227 ISBN 13: 9783659548222
Editorial: LAP LAMBERT Academic Publishing, 2014

Sinopsis

Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this work is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry.

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Reseña del editor

Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this work is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry.

Biografía del autor

Mr. Abhijit A. Raorane obtained M.C.M., M,C,A, degree in Computer Application from Shivaji University, Kolhapur, India in 1993. He obtained M. Phil. in 2009 in Data Mining. Mr. Abhijit A. Raorane is presentaly working as a Associate professor and Head, Department of Computer Science, Vivekanand College, Affli. to Shivaji University, Kolhapur,India.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2014
Idioma
Inglés
ISBN 10 
3659548227
ISBN 13 
9783659548222
Encuadernación
Tapa blanda
Número de páginas
76
Contacto del fabricante
no disponible
Persona responsable
no disponible